ROCKCORPS PRESENTS ECB BOWL UP

YouTube | June 2019

A celebration of family, music, food and cricket.

CC-Lab partnered with RockCorps to produce experiential events around a culture partner strategy for ECB. We produced a series of events around the UK aimed at engaging new audiences for English cricket through entertainment, arts, music and culture. 

A surprising, vibrant, fun, friendly and colourful cricket experience where audiences enjoyed elements of entertainment, food, music and culture alongside a range of interactive cricket and fan zones that were designed to appeal to the whole family. Events took place in London, Bradford, Leicester and Nottingham.