GLOBAL BRAND EXPERIENCE CAMPAIGN FEATURING MAJOR MUSIC
EVENTS, DJ COMPETITIONS AND DIGITAL CONTENT.
CC-Lab produced the Heineken Thirst tour for four years and were responsible for event design and production, artist production, all audio-visual content, and global filming of events. We staged events in more than 32 countries in Europe, Africa, South East Asia and North and South America.
Our event concept for Thirst was to create a cross-cultural and cross-platform visual identity and music brand owned by Heineken rather than the talent or venues. We developed this brand across cultures, languages and venues as diverse as Singapore’s small but glamorous Zouk Club, beach parties in Thailand and a 10,000 capacity warehouse in Chile.
Heineken Thirst included a new talent competition, offering a global platform to singers, musicians and DJs. Our production expertise enabled us to create a flexible show which always delivered a consistent brand experience. Over several years touring Thirst, we have built strong relationships with local promoters and event staging companies across the globe, working seamlessly with local crews in any market.