CC-Lab work for Nike debuts on Sky and as Podcast
CC-Lab has completed work on the first stage of a project for Nike as part of their “Joga Bonito” Football World Cup campaign. The work can be seen on Sky and in Nike’s latest video podcast.
Nike want to defend football against the negative forces surrounding the professional sport and reconnect fans with their love of the beautiful game. They are championing a return to football played by a Team with Joy, Heart, Honour and Skill. These five “codes” underpin the soul of football and they are summed up in the phrase Joga Bonito - Beautiful Play.
The first six films were shot around Nike’s campaign launch where Wayne Rooney, Cristiano Ronaldo, Francesc Fabregas, Rio Ferdinand, Robbie Keane and Anton Ferdinand showcased Nike’s skills game Joga 3, a 3-on-3 version of the Brazilian game Futsal. These films are now appearing on Sky, accessed via the red button from Nike’s commercials in a dedicated advertiser location (DAL). They can also be seen in the latest Nike video podcast available via the iTunes Music Store (Nikefootball - The Big Cup).
The next stage of the project is a series of documentary films which are now in production.
