Smirnoff Party in Miami
CC-Lab created and staged a party in Miami for Smirnoff to launch the new Smirnoff Experience, featuring The Rapture (live), Felix da Housecat, DJ Irie, and American Classics by Classic Americans featuring Danny Tenaglia and Murk.
CC-Lab are working on the new global Smirnoff Experience platform, responsible for event design and production, and all talent management. Full details of the global programme will be announced shortly, but in January we staged a party for Smirnoff at Nocturnal in Miami.
An original lineup of entertainment was complemented with original drinking experiences, including the martini tasting bar and drinks tapas experience. CC-Lab are working on the Smirnoff Experience project with partner agency Independents United.