Thirst Global Final - Cape Town
The Thirst World Final was a suitably dramatic end to the third year of Heineken’s successful ongoing music initiative. In addition to the regional finalists, the event also included performances from internationally renowned artists Mylo, Basement Jaxx and Erick Morillo.
CC-Lab were responsible for Creative Direction and Event Production. The event proved a challenge due to extreme weather conditions, but a dedicated crew and a resilient crowd meant the event was a huge success. Creative Director was Kieran Evans and Event Producer was Fleur Smith.