SMIRNOFF EXPERIENCE. 

 

BRAND CAMPAIGN SPANNING MAJOR EVENTS ACROSS THE WORLD,

BROADCAST TV, PR AND DIGITAL CONTENT. 

BREAKING CONVENTIONS & SETTING NEW TRADITIONS.

 

 

CC-Lab were tasked with bringing Smirnoff Experience to life for audiences using creativity and innovation. We used our expertise in creating memorable experiences and musical heritage and produced major events across the world as well as broadcast TV, PR and digital content.

We devised and staged a series of high profile events in Miami, Moscow, Shanghai, Paris and New York, each featuring unique collaborations such as the now legendary Mark Ronson vs Duran Duran show in Paris.

With the need to be original, we had to reinvent every part of the night, breaking conventions and reinventing traditions around how an event should be staged. We took on the challenge of diverse venues: a club in Miami, a gig venue in Moscow, a warehouse in Shanghai, an historic theatre in Paris and a magnificent old banking hall in New York.

There is still talk of these events today, which shows how innovation in creating experiences can prove timeless.