YOUTH & MUSIC EVENT SERIES.
Combining leading celebrity talent with the hottest music acts, Topman CTRL created a platform aimed at UK students. Every month the event took viewers on a musical voyage featuring the ultimate up and coming and established acts. A different band took control of online content to help viewers get an insight into their inspiration in music, fashion, film and beyond.
We produced a series of multi-platform content featuring short stories highlighting influential bloggers, start-up labels, independent record stores and band-run fanzines. CC-Lab also produced the live events and the Channel 4 broadcast shows around the Topman CTRL Student Tour. Additionally we developed a partnership with our friends at Bestival to deliver brand experience activations at the festival and sponsored Channel 4 Bestival coverage. Artists included Jessie J, Mark Ronson and Lykke Li.