Brand Experience
Orange RockCorps 2009
2009 saw a fantastic 72,000 hours of volunteering for good causes in Europe, all courtesy of the RockCorps vision.
We produced the events from the Manchester Apollo with Lady Gaga and N-Dubz, at the Albert Hall with Nas, Nelly, Akon and Kelly Rowland and the year went out with a bang as Busta Rhymes, David Guetta, Razorlight and Sefyu blew the roof off Le Zenith in Paris.
In the run up to the events we produced multiple shortform documentaries for broadcast that help build the RockCorps message and generate awareness of the event and the volunteering required to get a ticket. We then shot the live event for broadcast and digital distribution.
After the huge success of the first two years in Europe the RockCorps initiative is expanding and we are most proud to be continuing as part of the RockCorps family as it rolls out its righteous message around the World.