Brand Experience
Smirnoff Ice Launch of Cans
CC-Lab created seeding ideas for the UK launch of Smirnoff Ice in cans
Develop communication ideas targeted at key opinion formers for the launch of Smirnoff Ice in cans
CC-Lab developed a series of ideas which built on the targeting of Smirnoff Ice cans at the home consumption market.
The ideas centred on making Smirnoff Ice an essential part of a great night in
Smirnoff Ice collaborated with Sleaze Nation to produce a magazine on great nights at home