Brand Experience
Guinness: Witnness
Creation of visual identity, seeding materials and TV coverage of the first Witnness festival for Guinness Ireland
CC-Lab was asked by KLP to develop and implement a festival brand identity, including a seeding campaign, and TV coverage of the festival
CC-Lab created and implemented a striking brand identity for Guinness’ pioneering Witnness music festival in Ireland. The brand design included a seeding campaign spanning Homelands Ireland, a David Bowie gig at HQ Club, the press launch, TV and cinema advertising and in bar installations.
CC-Lab also set up and operated the festival TV service and provided TV coverage for TV3 in Ireland.
Witnness is still cited as a best-practice example of experiential marketing within Diageo