Brand Experience
Johnnie Walker Red Label: F1
Working with Johnnie Walker Red Label we produced a teaser film to recruit fans of F1 racing to enter a contest to drive a McLaren Formula 1 car.
The film featured the driver Heikki Kovalainen and several very expensive cars at the top secret McClaren Technology Centre. The films will screen in bars, retail outlets and online.
We were asked back to update the films to take into account that Heikki moved on from the McClaren team at the end of the season, reshooting the film with Lewis Hamilton as the featured driver.
We are currently shooting with Johnnie Walker in Athens on an internal staff communication film.