CC-Lab

Global Reach

CC-Lab has worked with Heineken for four years on Thirst, a branded dance music event which has visited 36 countries in every continent except Antarctica. We have been responsible for the creative direction and event and artist production of Thirst, with our crews touring the globe putting on events everywhere from a beach in Thailand to a warehouse for 10,000 people in Chile.

More recently we have worked with Heineken on Greenspace, a bold initiative to regenerate urban areas creating long-term cultural destinations. CC-Lab were responsible for the creation of all branded visual content displayed at screens throughout the event and production design of the fashion section of the first Greenspace event in Valencia, Spain in Autumn 2005.

Strategic Solutions Focused on Long Term Returns

At CC-Lab we come up with strategic solutions, grounding our responses to your brief in a deep understanding of audiences, different media and the competitive environment, and the need to produce ideas which work in multiple ways to communicate your brand message.

We are conscious of the need to deliver ever better returns on marketing investment, and approach brand experience projects with the aim of creating meaningful, engaging content, and then working with brands to find ways of exploiting that content in as many ways as possible.

We have been working with Nike since 2005 when we devised and produced a TV programme as part of Nikewomen’s Take Sport, Add Music campaign. More recently we produced a series of short films which played online and on TV as part of Nike’s Joga Bonito campaign in the run up to the World Cup.

First Class Production and Logistical Management

All of our solutions are backed up by a wealth of experience in making ideas happen: whether it is getting an event crew from one side of the Andes to the other in under twelve hours, coordinating TV crews of over 100 people through a three day festival, or ensuring local suppliers across the globe come together to deliver a brand experience which meets the very highest standards.

This past summer we staged some of the World Cup’s best parties for Argentinian beer brand Quilmes, giving the brand a distinctive platform in the world’s most sponsored event.

Creating relationships between consumers and brands means finding areas of common interest. We have a huge amount of experience in helping create credible brand experiences in music. As well as our event work for Heineken we have produced the TV coverage of the Nokia Isle of Wight Festival since 2004, including creating integrated sponsorship title sequences for Nokia for the show’s broadcast on Channel 4 in the UK. In 2005 we worked with Jack Daniels to communicate their involvement with Bestival through an innovative musical documentary transmitted on Channel 4.

Creative

Underpinning everything we do is the depth of creative experience in CC-Lab across multiple disciplines.

Our motion graphic design is seen by audiences globally: whether it’s as event visuals for Heineken’s Thirst tour, as title sequences for the Nokia Isle of Wight Festival, or in the new opening title animations and station idents we produced for CNN International’s new look in early 2006.

Our brand experience design skills also extend into innovative print and interactive design. In 2005 we created print and online campaigns for CNN International and produced a distinctive book celebrating the history of Smirnoff, the world’s largest selling spirit.