Film & Television
Nokia Sponsor Credits for Isle of Wight Festival
Sponsor credits for Nokia for Channel 4 broadcast of The Isle of Wight Festival 2004
Create sponsor credits for Nokia to air as part of CC-Lab’s coverage of the festival on Channel 4
CC-Lab shot footage of Nokia phones taking pictures of famous landmarks around the Isle of Wight, ending up among the crowds at the Festival. The credits were directed by Nick Parish and post produced in house at CC-Lab
The first broadcast of Saturday’s show drew an audience of 407,000 viewers, 48% of whom were 16-34. Sunday’s show, in a later timeslot, drew just over a quarter of a million viewers.
Both shows have since been repeated by Channel 4.