Film & Television
Smirnoff Ice Internal Communication
A short film for Smirnoff Ice showing the consumers view of the brand
Produce an engaging and credible short film to communicate consumers’ views of Smirnoff Ice back to the brand, sales teams and key accounts
CC-Lab developed and produced a short film which could be viewed standalone, and also integrated into online communications. It featured Smirnoff Ice consumers sharing insights into their lives and their opinion of the brand. The project was directed by Tim Qualtrough and produced by Frank Lampen
The film continues to be used globally by the Smirnoff Ice brand team.