Film & Television
Nike Show Your 5
Show Your 5 was the heart of Nike’s ‘09 football communications. At the core of the campaign was a national 5-a-side urban football tournament that saw over 16,000 hopeful players from across Britain take up Nike’s challenge to “show yourself to the cameras” and become a star.
We shot the wannabe football stars as they gave their all in a series of local and regional tournaments during March and April that resulted in 7 teams going forward to a National Final event at Alexandra Palace.
The campaign was launched with a Jonathan Glazer TV spot after which we produced the rest of the campaign content for Nikefootball.com and its YouTube Channel, including clips that were used on a bespoke UGC editing tool that allowed players and fans to shout out taunts and challenges to rival teams.
We rounded off by shooting the National Final event multicamera “as live” showcasing the event and tournament gameplay and delivered 15 minutes of content within an hour of the event finishing for an “appointment to view” on YouTube.