Smirnoff Experience Shanghai
How to top the Moscow event…? When in doubt, trust Rock N Roll.
The sixth year of the BT Digital Music sees it firmly rooted on the awards ceremony landscape.
We produced coverage of all three days of the Isle of Wight Festival for the fourth year running, with headline acts the Rolling Stones, Muse, Keane, Kasabian, Snow Patrol and Groove Armada.
The fifth year of the BT Digital Music Awards was its second year on TV, this year coming from the newly restored Roundhouse in Camden in London.
CC-Lab worked with partner agency Brand42 to create opening title animations and station idents as part of a comprehensive redesign of the channel launched in February 2006.
CC-Lab was commissioned by Channel 4, Jack Daniels and Bestival to make a documentary about this year’s event.
CC-Lab returned to the Isle of Wight to cover the Festival for Channel 4, once again sponsored by Nokia. This year our coverage expanded to three hours, including a half hour special for T4.
As part of the Just Add Moves project for Nike, CC-Lab produced various pieces of graphic design, including recruitment posters, sponsorship bumpers, DVD menus and slipcase, and a special T shirt for the girls to wear at the DVD launch in NikeTown.
Just Add Moves was a advertiser funded programme broadcast on MTV and funded by Nike as part of their Take Sport Add Music campaign.
CC-Lab devised and produced the show which was broadcast on across various MTV channels and distributed on a DVD given away with 150,000 copies of More magazine.
Further work for the 22-20s, building on Paul Kelly’s distinctive artwork for the band
Advertiser funded TV coverage of the Isle of Wight Festival 2004, including creating sponsor credits for Nokia
Sponsor credits for Nokia for Channel 4 broadcast of The Isle of Wight Festival 2004
Creation of visual identity, seeding materials and TV coverage of the first Witnness festival for Guinness Ireland
CC-Lab created sponsor credits for Smirnoff’s sponsorship of Creamfields on Channel 4
Creation of TV sponsor credits for Amazon.co.uk’s sponsorshp of Apocalypse Tube on Channel 4
Last stop for Year One of the Smirnoff Experience… New York. After the massive success of Paris we fully had to be on it. What else to do in the home of hip hop.
Paris during fashion week… you’ve gotta be white hot to pull a crowd… we like a challenge.