NCS YES LIVE.
USING MUSIC & EXPERIENCES
TO BUILD A CREDIBLE YOUTH BRAND.
National Citizen Service (NCS) is a youth initiative helping teens in England and Northern Ireland learn important life skills and give back to their communities. We’ve been working with NCS since its inception in 2012 to build a new youth brand aimed at 15 to 17 year olds. Every year CC-Lab produces an annual event celebrating the achievements of NCS graduates and featuring rising YouTube talent and established artists. In 2016 the event was held at The Roundhouse and included performances from NCS ambassador Tinie Tempah, Jess Glynne, Craig David and Blonde. Not only do we produce the event and supporting content for digital and broadcast, we also produce the TVC, supporting events and digital film content throughout the year.
Every year we aim to deliver a bigger and better experience with the NCS brand and work with cutting edge partners in the strategic, creative and technology space. We work with up and coming artists and talent and pride ourselves on an innovative and forward thinking approach to reach this young demographic.