It's a worldwide symbol of sophistication -- the martini cocktail. And, any true connoisseur will tell you it needs to be made with gin to be authentic. So, Tanqueray created its No. TEN gin especially to make the perfect martini and then toured the world to find the best bartenders to make it.
They all gathered in London and CC-Lab were asked to design, produce and film an exclusive one off event in honor of the Tanqueray Guild, a group of 10 legendary bartenders selected from the global search.
Bespoke bar design, visual installations and an inspired musical programme were all beautifully situated within a unique London venue, specially converted with a style befitting the occasion.